The drink you’ve been waiting for

Still think you know everything about milk? Using new retail technology, interactive in-store display coolers were designed that kept consumers guessing. We had 996,843 retail impressions, 15,301 cooler engagements, and shoppers spent an average of 30+ seconds engaging with the coolers.

AGENCY: FCB RED | CD: Ciara Panacchina  | CW: Meg Indurti