Blackhawks Centennial
The National Hockey League dates back further than any other professional American league. With their intense rivalries, Stanley Cup wins and legendary players, the Chicago Blackhawks helped lay the foundation for the league today.
In 2026, the franchise is celebrating their centennial season.
This personal project explores what a Centennial design system could look like across multiple aspects of the franchise’s business, from an overall creative platform to jersey designs.
By bringing the secondary yellow to the forefront, the Centennial palette brings a unique energy to the franchise. Paired the 1940’s Indian head logo, dynamic imagery and bold type, the Blackhawks can celebrate 100 years in a way only they can...
Bold, loud, and rooted in tradition.
That Centennial treatment naturally extends to the Mad House, where fans can experience the history of the franchise from entrance to scoreboard.
But we’ll let the rafters speak for themselves.
Alternate jerseys are the perfect opportunity to pay homage to the history of the franchise. Centennial jersey patches, hints of the secondary yellow, old iterations of the Indian head logo and hints of our history inside the collar will all nod to the past while looking towards the future.
